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Marvin L. Storm Host

Marvin L. Storm is a nationally renowned business, entrepreneurial, franchise, and exit planning expert. He specializes in helping entrepreneurs to create a monetization event of their business by focusing on improving competitive and market position, financial and operational metrics, and to ensure continuity of management in order to position businesses for successful exists prior to the actual sale of the business.

The Story Behind The Podcast

Listen to Marvin’s personal story that led him to become an entrepreneur, create multiple businesses, and eventually start this podcast to help business owners exit their business by learning from other’s stories.

Part 1 – The Road To Entrepreneur

Part 2 – The Entrepreneurial Spirit

Part 3 – Business Exit Strategies

Former Guests

"It was a good example of an owner who was prepared and had his records, and appreciating everything that we and a lender could offer in getting everything right, and a seller who just got busy on other things that at the time were more important, but it cost them a couple hundred thousand dollars and a lot of grief because he didn't take care of the books and records."

Arthur Kessler

“It was a good example of an owner who was prepared and had his records, and appreciating everything that we and a lender could offer in getting everything right, and a seller who just got busy on other things that at the time were more important, but it cost them a couple hundred thousand dollars and a lot of grief because he didn’t take care of the books and records.”
— Senior Business Broker (Episode 01)
"Optimization is key.  When you enter into a transaction to buy or sell a business, because of the circumstances of that, you're walking into something with a certain momentum. You want to make sure both parties are meeting in the middle."

Barbara Kline

“Optimization is key. When you enter into a transaction to buy or sell a business, because of the circumstances of that, you’re walking into something with a certain momentum. You want to make sure both parties are meeting in the middle.”
— Associate Broker (Episode 02)
"The thing that keeps me really involved in business brokerage is meeting new people, trying to understand their business, put a valuation and really the whole process is something new every time."

Michael Gaida

“The thing that keeps me really involved in business brokerage is meeting new people, trying to understand their business, put a valuation and really the whole process is something new every time.”
— Business Broker (Episode 06)
"I began my career as a broker from the public sector. I was a supervising investigator with the State of California, Alcoholic Beverage Control (ABC).  I handled the licensing of a number of restaurants and bars in my position as an investigator extremely knowledgeable with liquor license laws and policies.  I have sold both franchised and non-franchised food

Jerry Diza

“I began my career as a broker from the public sector. I was a supervising investigator with the State of California, Alcoholic Beverage Control (ABC). I handled the licensing of a number of restaurants and bars in my position as an investigator extremely knowledgeable with liquor license laws and policies. I have sold both franchised and non-franchised food & beverage related businesses.”
— Business Broker (Episode 10)
"The CBI Team confidentially helps people sell and buy privately owned businesses. We've been helping people sell and buy businesses in the state of Arkansas since 1994."

Shep Campbell

“The CBI Team confidentially helps people sell and buy privately owned businesses. We’ve been helping people sell and buy businesses in the state of Arkansas since 1994.”
— Business Intermediary (Episode 03)
"Just because you have your business listed for sale, doesn't mean it's sold. Don't check out. You need to show up to work and keep the place clean, and try to get that revenue stream continuously coming in to show any potential buyer when they can come in can start making money day one."

Shawn Davis

“Just because you have your business listed for sale, doesn’t mean it’s sold. Don’t check out. You need to show up to work and keep the place clean, and try to get that revenue stream continuously coming in to show any potential buyer when they can come in can start making money day one.”
— Business Broker (Episode 08)
"The task of buying or selling a business can be overwhelming without proper guidance and skills. Our goal is to make the process as smooth as possible for both sides by relying on our global network of experienced brokers."

Joe Santora

“The task of buying or selling a business can be overwhelming without proper guidance and skills. Our goal is to make the process as smooth as possible for both sides by relying on our global network of experienced brokers.”
— Business Broker (Episode 05)
"A business devistated by Hurricane Michael still managed to sell. Getting the right help can mean the difference between misfortune and fortune."

Daniel Herring

“A business devistated by Hurricane Michael still managed to sell. Getting the right help can mean the difference between misfortune and fortune.”
— Business Intermediary (Episode 09)
"Your key employees play a pivotal role in the exit of your business. A buyer has to be confident that this employee is a good fit when they acquire the company."

Jim DeShayes

“Your key employees play a pivotal role in the exit of your business. A buyer has to be confident that this employee is a good fit when they acquire the company.”
— Business Exchange CEO (Episode 11)

Why Is A Business Exit Strategy Important?

Profit

Help companies design exit strategies positioning the company for a profitable exit months and years in advance.

Metrics

Develop and focus on key metrics that are necessary for buyers to review during their due diligence.

Readiness

Use profile tools to help determine the personal readiness of business owners to exit their business.

Planning

Create a business exit checklist that prepares the business owner and business for a successful exit.

FAQs

Here are some frequently asked questions.

HOW CAN BUSINESS VALUATION BE INCREASED PRIOR TO SELLING A BUSINESS?

Increasing the value of a business is not magic. Value creation is simply focusing on what a buyer is expecting to see when investigation a business they may wish to buy. If the proper steps have been taken and the business has been structure to satisfy the key value drivers a buyer is wants in a business, the valuation formula is a relatively easy calculation. However, if the key drivers are not present when a buyer begins their due diligence the buyer may not proceed to the offer stage or if an offer is made, it will be a much lower price than the seller is expecting.

WHAT ARE THE KEY VALUE DRIVERS IN VALUE CREATION?

The value drivers are:

  • Financial metrics that are easily verifiable.
  • Customer base that is not concentrated with a relatively few customers.
  • Supplier and product diversification.
  • Monopoly pricing control.
  • Personnel depth.
  • Organizational structure.
  • Red or Blue Ocean strategy
  • Types of revenue

WHAT IS A RED OCEAN / BLUE OCEAN?

A red ocean is a very competitive market where products and services are commoditized. A blue ocean is a market environment where margins are high because there is little direct competition. A red ocean can be migrated to a blue ocean by finding niche markets.

WHY ARE THE TYPES OF REVENUES IMPORTANT IN BUSINESS VALUE CREATION?

Not all revenue is valued the same. Revenue that is dependent on a single large customer is valued less than revenue from a thousand smaller customers. Review that is reoccurring is valued more than revenue that is dependent ongoing advertising and marketing expenditures. High margin long-term contract revenue is valued higher than almost any other type of revenue.

WHAT IS THE VALUE BUILDER SCORE?

The value builder score is the weighted score from an in depth 35 question assessment that delves into the details of how a business owner has built his business and what his attitudes are on organizational, personnel, and financial structures in the business.

The score is a numerical rating of how much improvement there is to be made to maximize the value of the business. For example, a score of 50 will have an exit value of X. A score of 85 will have an exit value of X + .7X, or a project increased exit value of 170% of X.

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Info

Your opinions are important to us. Whether it is a simple question or a valuable suggestion, we are here 24/7. You can call us by phone or email us directly.

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Business Exit Stories
Podcast Produced by Variable Productions
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