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Is It Magic?
None of the strategies and techniques included in this report, or in the Pack Your Parachute book, are by themselves unique or mysterious, but when effectively executed in unison, this is when the magic happens. It’s similar to how yeast works in the bread making process. Yeast serves as a multiplier because it facilitates a complex interaction between flour and water that gives bread its texture, denseness, and taste qualities. Most of us are familiar with the beige yeast granules that come in little paper packets purchased at a grocery store.
Organically, yeast is a living organism that is dormant until it comes into contact with warm water. Yeast is reactivated when water is added to it and the flour. As the activated yeast begins to feed on the sugars in flour, the interaction between the yeast, flour, and water produces carbon dioxide which is captured in the bread dough causing it to rise. Separately, the yeast, flour, and water do nothing. But when yeast is added to the flour and water, the interaction creates a reaction that gives the world thousands of varieties of bread or as the French would say, et voilà (low and behold), Bread!
Developing and executing a business exit strategy is similar to yeast in the sense that the different tactics used to increase business enterprise value when deploy individually will increase business enterprise value. However, when these tactics and strategies are combined and executed in unison, they create a multiplier effect and business enterprise value expands similar to yeast and is multiplied. The EVC System is the yeast.
To organize these enterprise value creation concepts into a system that can easily be remembered for implementation, I use the acronym of PARACHUTE. Each letter in parachute represents an element of the EVC System. Let’s briefly take a look at and review this acronym to better understand this system.