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How to Double the Amount of Money
You Put into Your Pocket When You Sell Your Business

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Get Free Report 5
A while back, I sold my company and thought I would sit back, take it easy, and enjoy life. It didn’t take long before I was bored stiff. This got me to thinking about the sale of my business and if I had been better prepared for this exit, I probably could have done a lot better for myself. As I thought about this, my entrepreneurial juices began to flow because I knew that there were tens of thousands of entrepreneurs out there that could benefit from my experience and how they can be better prepared when it comes time to exit their business. This fueled a thought process that led me to starting the Business Exit Stories Podcast, to begin writing a book: Pack Your Parachute – How to Double the Amount of Money You Put in Your Pocket When You Sell Your Business and developing a process on how entrepreneurs can learn to maximize the enterprise value of their business prior to exiting.

Is It Magic?

None of the strategies and techniques included in this report, or in the Pack Your Parachute book, are by themselves unique or mysterious, but when effectively executed in unison, this is when the magic happens. It’s similar to how yeast works in the bread making process. Yeast serves as a multiplier because it facilitates a complex interaction between flour and water that gives bread its texture, denseness, and taste qualities. Most of us are familiar with the beige yeast granules that come in little paper packets purchased at a grocery store.

Organically, yeast is a living organism that is dormant until it comes into contact with warm water. Yeast is reactivated when water is added to it and the flour. As the activated yeast begins to feed on the sugars in flour, the interaction between the yeast, flour, and water produces carbon dioxide which is captured in the bread dough causing it to rise. Separately, the yeast, flour, and water do nothing. But when yeast is added to the flour and water, the interaction creates a reaction that gives the world thousands of varieties of bread or as the French would say, et voilà (low and behold), Bread!

Developing and executing a business exit strategy is similar to yeast in the sense that the different tactics used to increase business enterprise value when deploy individually will increase business enterprise value. However, when these tactics and strategies are combined and executed in unison, they create a multiplier effect and business enterprise value expands similar to yeast and is multiplied. The EVC System is the yeast.

To organize these enterprise value creation concepts into a system that can easily be remembered for implementation, I use the acronym of PARACHUTE. Each letter in parachute represents an element of the EVC System. Let’s briefly take a look at and review this acronym to better understand this system.